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Stroke Fundamentals


If you know that your swimmers need to improve their skills to keep getting faster, but you’re struggling to make that happen, keep reading…


The reality is that fast swimmers are GOOD swimmers.


They’re skilled swimmers.


To help swimmers go fast, as coaches, we have to help them improve their skills.


And that’s where things get tough.


The first step to helping swimmers improve their skills is knowing WHAT they have to improve.


Unfortunately, there is a LOT of information out there about what skills swimmers need to improve, and it can be difficult to know where it to start.


The solution isn’t more information, it’s better information and it’s clearer information.


Rather than making swimming more complicated, the answer is a simple approach focused on the fundamentals.


The purpose of Stroke Fundamentals is to provide clarity.

In my BOOK, I talked a lot about the big picture strategies for improving skills.

But I didn't talk as much about the specific skills swimmers need to learn in each stroke, and I didn't provide specific strategies to make that happen.

That's where Stroke Fundamentals comes in.

When you know exactly what you need to improve, it's going to be a lot easier to help swimmers go fast.

I'll show you the fundamental principles of fast swimming, and how they apply to each stroke.


That way you can understand how these skills create speed and you can SEE these skills so you can help YOUR swimmers swim fast.


By having a clear understanding of what REALLY matters, it’s much easier to start designing training sessions to help swimmers learn these skills.


There’s no more confusion.


If you don’t consider yourself an expert at skills, I’ll help you understand exactly what you need to know.


Once you understand the key skills, you ARE an expert.


And if you already are an expert, I’ll help you stay focused on what really matters.


But you don't just want to know what needs to happen, you want to know HOW to make it happen.

I show you my favorite strategies for developing the fundamental skills, I show you why they work, and I show you how to use them.


When you have effective tools for developing the key skills, you have the knowledge you need to create change and help swimmers go fast.

Then all you have to do is decide what skills you want to develop and start using the appropriate activities, all while training hard.

Then, to make sure you know how to use these activities, I provide you with some basic strategies for integrating these activities into your training sets.


As a result, you'll be equipped with the tools to help swimmers develop their skills and swim fast.


You’ll know exactly what skills need to be improved, and you’ll know how to develop those skills as an organic part of the training process.


As a bonus, you’ll get the following:


  • To make sure you can visualize and see the key skills, video files describing the fundamental, as well as unlisted YouTube links to the videos

  • To make sure you know what needs to happen during each drill, video files for all drills

  • To make sure you can quickly choose the appropriate training activities, skill and drill checklists with links to accompanying unlisted YouTube videos

  • To make sure you know how to create effective sets, 20+ sets putting these ideas into practice

  • To make sure you understand how to create your own sets, video descriptions of the sets, both in file format and unlisted YouTube videos

  • To make sure you can make get more out of any set you design, strategies for building skills in any stroke


And until April 28th at 9:00 PM Eastern time, I'm going to add the following EXTRA Bonuses:

  • How to get better learning outcomes through the use of performance outcomes such as stroke count, stroke rate, and speed

  • The specific strategies that help swimmers create more propulsion in ANY stroke

  • The specific strategies that help swimmers eliminate resistance in ANY stroke

  • Strategies for quickly and easily adjusting sets to emphasize either increasing propulsion or reducing resistance

After April 28th, these EXTRA bonuses are going to disappear forever!

I want to provide you with all the information you need to improve your swimmers’ skills, specifically the skills that actually build speed.


If you’re tired of not knowing which skills to develop, or how to develop them, check out the Stroke Fundamental series.

And until April 28th, I've dramatically slashed the prices so that they're affordable for any coach.

And these resources come with a 100% lifetime guarantee.  If you're ever unhappy with your purchase, I'll refund your money no questions asked.

There's no risk and there's no reason not to get started.

To make it even easier to get started, I’ve slashed the price of Volume V- Underwater Kicking.




Underwater kicking just might be THE most important skill for swimmers to learn as it can be the difference maker in three of the four racing disciplines.


And because underwater kicking is completely different than surface swimming, the skills are different and the approach for improving it are very different.


I want to help you build underwater skills that help swimmers set personal bests and win race.


When you have success with improving your swimmers’ underwater kicking, I’m confident you’ll see the value in the other volumes.

And if want to improve your swimmers' skills across every stroke, you can get all 5 strokes for only $67.  


You'll get everything you need to take all your swimmers' skills to the next level, for less than half the price of all the books.

And if you learn one thing that helps your swimmers' go faster, that's going to keep them engaged in the sport, having fun, and happy to be part of your team.

That's worth a whole lot more than $67.


PLUS, if you buy one volume, and you refer a friend and they buy one volume, I’ll give you BOTH a 2nd volume of your choice.


And if you buy the full bundle, and you refer a friend and they buy the full bundle, I’ll give you BOTH a copy of Skill Development Strategies Volume 1- How To Use Stroke Count, which isn’t even available yet!


You'll have even more resources to help your swimmers go fast.

However, these prices are only good until April 28th at 9:00PM Eastern time.  

After that, they're going back up.

Grab your copies NOW!


Keep it simple…




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