Turn the practices you’re already writing into skill‑building sessions that make swimmers faster.

 

You know your swimmers need better skills to keep getting faster.

 

You and your swimmers work hard, but the speed doesn’t always match the effort.

 

Fast swimmers are good swimmers.

They’re skilled swimmers.

 

So if we want swimmers to go fast, we have to help them improve their skills in the context of the training we already do, not in some imaginary extra hour of technique work that doesn’t exist.

 

That’s where it gets tough.

 

It’s not that there isn’t enough information.

There’s too much—and most of it isn’t clear or useful on deck.

 

You don’t need more noise.

You need to know:

 

• Which skills actually move the needle in each stroke

• How to train those skills while your swimmers are going hard

• How to do it without giving 10,000 cues every repeat

 

That’s what Stroke Fundamentals is for.

 

You’re not getting:

 

• Another 200‑drill encyclopedia you’ll never use

• A separate ‘technique month’ that blows up your training plan

• Theory with no clear way to run it on deck

 

Built on the same ideas I shared in A Constraints‑Led Approach to Swim Coaching and my work with top‑level clubs, Stroke Fundamentals takes the big‑picture principles and shows you, stroke by stroke, exactly:

 

• Which skills matter most

• Which exercises develop them

• How to build them into the sets you already write

 

No more guessing. No more, “We need to work on everything.”

Ready to improve your swimmers’ skills?

 

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What Stroke Fundamentals Will Help You Do

 

By the time you’ve gone through it, you’ll be able to:

 

• Identify the 1–2 critical skills holding each stroke back

• Pick the right tools and activities to improve those skills (without 50 options)

• Create sets that build speed and skill at the same time, not one or the other

• Plan the next 4–8 weeks so every session hits a specific skill instead of ‘working on everything’

• Keep swimmers engaged and motivated because they know what they’re working on and why

 

When you know exactly what needs to improve, helping swimmers go fast gets a lot easier.

 

If this is what you want your next season to look like, get access now.

 

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What You Get Inside

 

Stroke Fundamentals is a set of 5 digital stroke guides (PDFs + video) plus implementation tools:

 

1. Core principles of fast swimming

 

I show you the simple principles that govern speed in the water:

 

• Minimizing resistance

• Creating propulsion

• Optimizing timing and rhythm

 

You’ll see how these apply across every stroke so you’re not learning four different sports—you’re learning one set of principles.

 

2. Stroke‑by‑stroke breakdowns

 

For each stroke—Freestyle, Backstroke, Breaststroke, Butterfly, and Underwater Kicking—I show you:

 

• The key aspects of the stroke that actually create speed

• The fundamental building blocks of body position, pulling, kicking, and timing

• The 3–4 skills that matter most in that stroke (and what to ignore) 

 

Once you understand the key skills, you are an expert.

If you’re already an expert, you’ll have a framework to stay focused on what really matters.

 

3. Plug‑and‑play training tools

 

You don’t just want to know what should happen. You want to know how to make it happen.

 

For each stroke, you get:

 

• My favorite skill‑development exercises and why they work

• Variations that let you train those skills at different speeds and intensities

• A troubleshooting section so you know what to try next if something isn’t working 

 

Everything is designed so you can turn the work you’re already doing into faster, more skilled swimmers.

 

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Bonuses

 

As a bonus, you’ll get the following:

 

To make sure you can see the key skills:

 

• Downloadable video files describing the fundamental skills

• Unlisted YouTube links so you can watch them anywhere

 

To make sure you know what needs to happen during each drill:

 

• Downloadable video files for all drills

• Unlisted YouTube links so you can watch them anywhere

 

To make it easy to choose the right activities:

 

• Skill and drill checklists with links to the videos

 

To make it simple to build effective sets:

 

• 20+ sets per stroke putting these ideas into practice

• Video descriptions of the sets so you understand how they’re built

 

To help you get more out of any set you write:

 

• Strategies for building skills in any stroke​

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How This Fits Into Your Practices

 

Stroke Fundamentals is built to work with whatever program you’re already running.

 

You’ll learn how to:

 

• Layer 5–10 minutes of targeted skill work into warm‑up, pre‑sets, or between main sets

• Use stroke counts, stroke rates, and simple constraints so the training does most of the coaching for you

• Recycle the same exercises in different ways so practice doesn’t get monotonous, even when you’re focused on the same skill for weeks

 

You don’t need a dedicated ‘skill month’.
 

You need a simple way to train skills every day without sacrificing conditioning.

 

You don’t have to rewrite your program.  Just layer this in.

 

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Who This Is For

 

Stroke Fundamentals is written for coaches who:

 

• Work with swimmers who already have legal strokes (8&U through senior/National)

• Are tired of feeling overwhelmed by all the “technique advice” out there

• Want a clear, stroke‑by‑stroke skill plan instead of random drills

• Want swimmers who are more skilled, faster, and more engaged, without blowing up the training plan

 

Even if you coach very novice swimmers, you’ll get a rock‑solid picture of where they need to go and the most effective ways to start.

 

Price, Guarantee, And How It Works

 

Stroke Fundamentals is a digital product:

 

• 5 stroke guides (PDF)

• All videos as unlisted YouTube links and downloadable files

• Skill / drill checklists

• 20+ example sets per stroke + set‑design strategies

 

The 5 stroke guides cover: Freestyle, Backstroke, Breaststroke, Butterfly, and Underwater Kicking.

 

You can buy each stroke individually for $49, or get all 5 for $109.
 

That’s $245 of material for less than half the price if you buy the bundle.

 

These resources come with a 100% lifetime guarantee.
 

If you’re ever unhappy with your purchase, I’ll refund your money, no questions asked.

 

There’s no risk.
 

If you learn one thing that helps your swimmers go faster and stay in the sport, it’s worth far more than $109.

 

Click below to get instant access to all 5 strokes.

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What Coaches Are Seeing

 

“Stroke Fundamentals is a vast toolset and skillset which will make any coach, no matter what level, even better. I immediately had a better view for skills that were missing in every stroke and could look up and plan for effective drills to fix this step by step. I can clearly and genuinely praise swimmers with clear advice and understandable explanation about where to further improve.”

— Malte R.

 

“Before Stroke Fundamentals, there were so many different skill differences among my athletes, so I didn’t know where to start. Now, I am working on 1 specific skill for at least 2 months, then switch to another. My athletes are highly motivated and engaged. They are also more aware of their bodies and the context of action‑reaction in water.”

— Katie S.

 

“The major challenge for me was working with 10&U and not knowing the best place to start after they knew how to legally swim the 4 strokes… Understanding the fundamentals and how to challenge my swimmers with improving more than paid for the course. I gained confidence with my coaching knowledge and implementation.”

— John N.

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"I used to struggle with having a clear overview and categorization of exercises for specific goals.  Using Stroke Fundamentals has massively sped up my workflow and helped me apply the book more creatively, because there is an actual database that stops you from having too narrow a set of exercises.  Our butterfly and backstroke technique have improved a lot. The exercises “stick” much better. Athletes hate fist and parachute work, but they made a lot of progress with it.  Even just for the time savings alone, it is worth it. It makes creating creative and solid plans much faster."

 

-Patrick S.

 

"​Before Stroke Fundamentals, my biggest challenges were conditioning age group athletes, making skills stick, and keeping our technique messaging consistent and correct. After using it, I started using drills inside conditioning sets and breaking strokes into position, propulsion, and timing, then building those pieces into the program. Sessions are now far more productive, with tighter control and expectations, and it’s actually easier to write practices because every set has a clear technical and conditioning goal.

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Coaches always want to talk mileage and intensity. Andrew is the coach you really want to talk to about technique.”

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Matt B.

 

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Get Stroke Fundamentals Now

 

• All 5 strokes: $109

• Or any single stroke for $49​

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Instant access. Lifetime guarantee.

 

Keep it simple…
 

Andrew

 

FAQs

 

How is the information provided?

You get:

 

• Written guides as PDFs for each stroke

• Skill breakdowns and drill explanations in plain language

• Video clips of swimmers executing the key skills, with voiceover so you know what you’re looking at

• Video demos of every drill so you know what to do and how to do it

• All videos as unlisted YouTube links and downloadable files so you can use them on deck, online or offline

 

The idea is simple: you read it, you see it, and you know exactly how to apply it.

 

What age and ability levels is this for?

If your swimmers can legally swim the strokes, they can benefit from this.

 

• Works for 8&U through high school, senior, and national‑level athletes

• The fundamental skills of fast swimming are the same at every age

• You’ll see how to tweak the progressions and sets for younger vs. older / less vs. more experienced swimmers

 

It’s not a “learn to swim” resource. It’s for making legal strokes fast.

 

I’m already an experienced coach. Is this too basic?

No. The concepts are simple on purpose, but they’re applied at a high level.

 

• You get a clear framework for each stroke

• You stop guessing which of the 50 possible “technical issues” to chase

• You get concrete tools and sets to train the critical skills at race‑relevant speeds

 

Most experienced coaches are already doing versions of this. Stroke Fundamentals organizes it and sharpens it.

 

I’m a newer coach. Will this be over my head?

No. It’s written so a new coach can:

 

• Read a section

• Watch a few clips

• Walk on deck and run a focused session that day

 

You get the “why,” but more importantly you get “do this, this way, for this reason.”

 

What if I’m not sure how to put this into practice?

That’s built in.

 

• For each key skill, I show you which strategies and drills to use

• There’s a section on simple set design so you know how to plug them into real training

• You get 20+ example sets per stroke so you can see exactly what effective sets look like

 

You’ll have enough structure to start immediately, then you can adapt based on your own program.

 

How much extra time will this add to my practices?

Very little. You don’t need a “technique block.”

 

Most coaches:

 

• Layer 5–10 minutes of targeted skill work into warm‑up, pre‑sets, or between main sets

• Use the set‑design ideas on top of the training they already run

 

The goal is to turn the work you’re already doing into skill‑building work, not to add 2,000 more yards.

 

Is this just a big list of drills?

No. This is not a 200‑drill encyclopedia.

 

For each stroke you get:

 

• A small set of high‑leverage exercises tied directly to 3–4 critical skills

• Variations that let you train those skills at different speeds / intensities

• Troubleshooting guidance when something isn’t working

• Example sets that show you how to blend skill work and conditioning

 

The drills exist to serve the skills, not the other way around.

 

Is this a physical book?

No. Everything is digital:

 

• PDFs for each stroke

• Unlisted YouTube links for all videos

• Downloadable video files so you can keep them offline

 

You can read on any device and pull videos up on your phone or tablet on deck.

 

Does this cover IM training?

Not directly. Each stroke is covered in detail, and that absolutely helps IM performance, but there is no separate IM training module in this product. If you want to see how I think about IM, I also have a free overview video you can watch HERE.

 

Are dryland exercises covered?

No. Stroke Fundamentals is about in‑water skills and training. Dryland is important, but I kept this focused on what you can do in the pool.

 

Are starts and turns covered?

Not in this series. Starts and turns deserve their own treatment. Here we focus on speed in the 5 strokes themselves. I’ll address starts and turns in a separate product.

 

Will this work with my current training philosophy?

Yes. Stroke Fundamentals doesn’t tell you how many yards to do or which energy systems to train.

It shows you how to:

 

• Layer skill development onto whatever philosophy you already run (high‑volume, race‑pace, USRPT, etc.)

• Use constraints, stroke counts, stroke rates, and equipment to make the training itself coach the skills

 

Do I need special equipment?

You can do a lot with just:

 

• Kickboards

• Pull buoys

• Paddles

• Fins

• Snorkels

• Stretch cords / simple resistance

 

I also show ways to use tools like DragSox and weight belts, but they’re optional.

 

Is this written for coaches or swimmers? I’m a swimmer without a coach.  Will it help me?

It’s written for coaches.

 

That said, because:

 

• The core skills are described clearly

• The drills are designed to “self‑coach” as much as possible

 

…motivated, self‑coached swimmers can still get value. You’ll just have to own the implementation yourself.

 

Do I need to have read your book first?

No. Stroke Fundamentals stands on its own.

 

If you’ve read A Constraints‑Led Approach to Swim Coaching, you’ll recognize the principles. Here, they’re compressed down into stroke‑specific, on‑deck‑ready material.

 

What format is access, and how long do I have it?

 

• Delivery is instant digital access after purchase

• You have lifetime access to all PDFs and videos

 

You can download and keep everything, and you can revisit it every season.

 

Do I have to buy all 5 strokes?

No.

 

• Each stroke guide is available individually for $49

• Or you can get all 5 for $109 (less than half the price of buying them separately)

 

If you coach a full program, the bundle is the better value.

 

How fast will I see improvements?

If you:

 

• Choose one key skill per stroke

• Integrate it into your existing training for 3–4 weeks

 

…you’ll see clear changes: better body lines, fewer strokes at the same pace, stronger underwaters, cleaner races. The clubs using this best hammer one skill per stroke for 6–8 weeks before moving on.

 

What if it doesn’t work for me? What’s the refund policy?
 

Stroke Fundamentals comes with a lifetime, 100% guarantee.

 

If at any point you feel it wasn’t worth it:

 

• Email me

• I’ll refund your money quickly

• No questions asked

 

If you’re on the fence, you might as well see if Stroke Fundamentals is right for you. There’s no risk.

 

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