Looking to consistently and reliably deliver skill development that actually improves performance?

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You already know your swimmers need better skills to swim faster.

 

This is for coaches who want every swimmer, in every group, building the right skills at the right time.

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The problem is making that happen across an entire club.

 

• Different groups 

• Different coaches 

• Different pools and schedules

 

It gets very hard to ensure that the right skills are learned, in the right way, at the right time.

 

So swimmers arrive in your senior groups without the skills they need.

 

Or they never make it to senior swimming at all.

 

You’re not alone.

And you’re not wrong for being frustrated.

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Instant digital access.  Lifetime guarantee.

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The Real Problem

 

Most swim programs are built on guesswork, not systems.

 

And when there’s no clear, documented, club‑wide skill development system:

 

• There’s no clear progression pathway for swimmers 

• Coaches are left guessing which skills to teach, which physical qualities to prioritize, and when. 

• Swimmers feel like they’re working hard but not getting better 

• They quit early because the effort doesn’t feel worth it 

• Revenue drops, stress goes up, and no one’s having much fun

 

And worst of all?

 

Performance suffers.

 

You can’t build elite swimmers on random drills and inconsistent coaching.

 

The Solution

 

A simple, repeatable system every coach can use.

 

How To Build A Skill Development System is a step‑by‑step guide that shows you how to design a club‑wide framework for skill development that:

 

• Keeps swimmers in the sport longer 

• Helps more of them swim faster, more often 

• Gives coaches clarity, structure, and confidence

 

After 20+ years of coaching, I’ve developed a clear, proven approach to building this system. 

 

It’s the same process I use when I work directly with clubs.

 

This guide shows you EXACTLY how to:

 

• Identify the key skills that actually create speed 

• Turn those skills into clear group‑specific goals and benchmarks 

• Create progression and tracking systems that actually get used 

• Design workouts around skill development without sacrificing conditioning 

• Align all coaches toward one clear vision 

• Retain swimmers, improve performance, and stabilize (or grow) your business

 

 

 

(One‑time payment of $69, lifetime guarantee.)

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What You Get Inside

 

You’re not getting theory. You’re getting a practical build‑it‑in-your-club manual.

 

Inside How To Build A Skill Development System you’ll find:

 

• A clear, step‑by‑step framework to build your system from scratch 

• The exact questions you need to ask and answer at each step 

• Example structures for group goals, benchmarks, and weekly targets 

• Implementation strategies to turn ideas into daily action 

• Simple progression models so swimmers are always challenged, never overwhelmed 

• Checklists to make planning, documentation, and tracking easier

 

You’ll learn how to build a system that helps your swimmers:

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• Swim faster without just adding more hours in the water 

• Progress smoothly from group to group, with fewer “gaps” 

• See and feel improvement every week, so they actually want to come to practice

 

And that helps your coaches:

 

• Know exactly what to do, when to do it, and why it matters 

• Focus their energy on execution instead of guessing 

• Use the most effective and efficient skill development strategies

 

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Start building your skill development system today.

 

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“I am more confident and spend less time developing practices. The swimmers know what to do when I say we are working on breathing today. A skill‑based club is more organized and it helps with consistency across sites and swim coaches. Your new coaches will have a document that helps them know where the club is going and can say, ‘By the way, here are the benchmark sets you need to work with for your swimmers to swim fast.’” 

 

— John N., Club Coach

 

Want Help Deciding Which Skills To Emphasize?

 

If you’re not sure which skills matter most for speed, or how to teach them, I’ve got you covered.

When you purchase How To Build A Skill Development System, you’ll see the option at checkout to add Stroke Fundamentals at a huge discount ($30 off).

 

You’ll learn:

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• The most important skills for fast swimming in each stroke 

• My favorite strategies for helping swimmers actually learn those skills

 

And there’s more.

 

Designing a system is one thing. Making it live inside your sets is another.

 

To help you apply these ideas in real training, you’ll also see the option at checkout to add How To Use Drills at $20 off when you invest in How To Build A Skill Development System.

 

You’ll learn:

 

• How to choose drills that actually transfer to performance 

• How to progress those drills over time 

• How to blend skill work and conditioning in the same sets

 

Get everything you need to overhaul your club’s skill system for less than the cost of a single tech suit.

 

If you want to take your club’s performance to the next level, it’s time to stop guessing.

 

You don’t have to keep hoping random drills will somehow create fast swimmers.

 

With a clear system in place:

 

• Your swimmers will develop the right skills at the right time 

• Your coaches will know exactly what to do, and why 

• Your club will have a proven pathway that leads to faster swimming, higher retention, and lasting success

 

This is your chance to stop spinning your wheels and start building something that works.

 

For your swimmers.
 

For your staff.
 

For your team’s future.

 

Don’t wait another season.

 

Grab your copy of How To Build A Skill Development System today.
 

And unlock the program your swimmers deserve.

 

Fast swimmers aren’t born, they’re built.
 

Start building yours today.

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You get all of this for a one‑time investment of $69, backed by a lifetime, 100% money‑back guarantee.

 

Andrew 

 

FAQs

 

Q: What exactly is this product?

It’s a downloadable system‑building guide with implementation tools. You get PDFs that walk you through every step of designing and applying a skill development system in your swim club.

 

Q: Who is this for?

Swim coaches and club leaders who want to stop winging it and start building a reliable, high‑performing program. If your swimmers can legally swim all four strokes, this can help you.

If you’re an assistant coach, it will help you think systematically about skill development, even if you can’t implement it across an entire team…yet.

 

Q: Will this help me if I coach young or inexperienced swimmers?

Yes. It’s built on fundamentals that apply across all age groups. You’ll learn how to create systems that scale from novice groups to your top tier athletes. In fact, implementing these ideas with young swimmers is critical if you want them to have a terrific technical foundation.

 

Q: Is this only for head coaches?

No. Head coaches will benefit most, but assistant coaches can use it to better support the system and develop their own coaching clarity.

 

Q: How is the content delivered?

You’ll receive all materials as downloadable PDFs.

 

Q: Is this a physical book?

No. All content is digital and accessible instantly, anywhere.

 

Q: Do you offer a guarantee?

Absolutely. 100% lifetime guarantee. If you’re ever unhappy, I’ll refund your money—no questions asked.

 

Refund Policy

This product has a lifetime guarantee. If you are not 100% satisfied with your investment, simply let us know and we will refund your money in an expedient manner.

If you’re on the fence, you might as well see if How To Build A Skill Development System is right for you. There’s no risk, and if you’re not happy, you’ll get your money back.

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